Monday, February 16, 2026

Is Yelp relevant in 2026?

 After my adoptive mum died in 2011, I joined Yelp and started contributing.  I made such a splash that the Community Manager bumped me up to Elite status.

 I've spent time making truthful reviews.  I don't like surprises the first time I visit a restaurant or store, so I would rather avoid places that have a negative experience attached.

 A few times when I've written a review, I've been threatened.  It's a little surprising because I didn't cause the business to treat me poorly or serve me bad food.  It happened for whatever reason, and I was just telling about my experience.

Yelp had some heavy-handed tactics about advertising and I found that when I moved to my current location.  The furniture store where I bought some furniture was marked Closed.  My review suggested that they were quite open.  My spending a few hundred dollars confirmed that.

The other day, some local friends, an elderly couple and I went to an Italian restaurant.  I've been wanting Italian food since I left Philadelphia, where there are probably 150 mom-and-pop Italian restaurants.  It didn't quite work out.


 

 I wrote my review and tried my best to be nice.  The restaurant got 8202 views since my review, and 2659 views since my three photos were uploaded.  How did I have that much of an impact?  I have a handful of Yelp friends and a few more Followers but none in the thousands.   Only one of my Yelp friends even noticed it enough to respond.

 I have around 1800 reviews all over the country and around 2300 photos, none of which has gotten more than a few responses.  Maybe, it's a calculation error, 10 times what really happened.

I'll continue to write reviews.  Who knows what will happen? 

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