Late last year, I chose a Google Nexus 7, the 2013, revised version. Why? The iPad mini didn't really meet my needs. It was too wide to be held in one of my hands, and it wasn't very powerful, but it was really expensive. Now that the newer (second generation+) version is out, last year's model has been dropped by US$100, and it's still not a bargain for what is there. However, the newer version isn't worth an extra US$100. People are better off buying last year's model for less.
Why does it seem that Apple are trying to push the iPad Air 2, even more than they were trying to push the iPad Air? That's my only explanation for the relative crapiness of the iPad mini. It makes the current iPad Air look a relative bargain. I'm even considering an iPad Air 2 for me. I would consider a refurbished iPad Air, if I could get it in a 64 GB configuration at a substantial discount; however, the anti-reflective surface of the newer model would be useful.
Another problem for the iPad mini is the iPhone 6 Plus. It is big enough, and its resolution is brilliant for the size. It also has strong processing power. Except for the size, it seems a great choice. I was interested in the LG G2 and Nexus 5 last year about this time but they were so large that I thought twice about them, despite the power.
I'm sure Apple will do well enough, especially with the iPad Air 2 but who will buy the newest iPad mini?
Update 2014.11.04: There is a rumor that the iPad mini may go away, making way for the huge 12.9 inch iPad. Someone mentioned that Apple gives poor upgrades to products that aren't selling. Isn't that the correct strategy for a product you're hoping will lose?
I would think that an aggressive company would drop the price and improve the performance, not try to give a product one new feature and polish it a bit more. The U.S. automotive industry was hit hard because they didn't help themselves, choosing style over functionality.
Update 2015.02.13: I've been waiting for the Apple announcement. It should be soon, and we should expect the watch, the big iPad with a keyboard/cover, and likely a revised Apple TV box. While Apple continues to make headway with content, until they start to resell networks or the networks' content, there will not be TV with a display.
Update 2015.04.07: Apple seem to be taking it easy, playing it safe, and any other relaxed idioms that apply.
The new 12 inch MacBook looks interesting, even though it's not very powerful. The latest rumor on the yet-to-be-announced Apple TV replacement is that it won't feed 4K media to the TV, even though the chipset is capable.
Update 2015.11.19: They fixed the problem by making the iPad mini 4 with the same processor as the iPhone 6. It's much more powerful having an A8 instead of an A5. The display is apparently very good, and for color accuracy, apparently better than the iPad Air 2 and the iPad Pro. That seems odd considering that the iPad Pro should be used by artists.
I guess the rumor about the Apple TV replacement was true--no 4K.